The biggest artificial problem in [product management]() is one we create for ourselves and get stuck in - the never-ending [[Product Roadmap]] lag. We analyze markets, come up with ideas and trends, build plans for months/quarters/years, seek and get approval from managers/CEOs/investors, seting plans as goals, try to reach them but still never manage to catch up. On top of that we constantly get new ideas/features/wishes/urgent tasks/fixes, etc. into our roadmaps. The endless path we should run faster and faster. > [!NOTE] > But the Progress are the Flow. It always moves forward, transforming and changing on the go, without a final point or even a stop in between. The market's stop point is mistakenly created and fixed in the mind of the product/manager/investor, not the market itself. This is the core of the mistake. Cure for the never-ending roadmap lag: – shortest time sprints for teams (developers, designers and product alike); – simplified roadmaps in "now/next/later" style; – getting rid of the urge to predict where your product will be in 3-4-5 years ahead; – boldness in experiments, hypotheses, features/solutions/products and their cold-blooded killing. Remember that you will never understand and finally realize the full potential of future markets and their consumer demand/expectations/needs on a long run. Starting something specifically to research it in such distant prospects with the product that is already running (and fast-running team), when you finish doing this, most likely, the market and the industry will already be different and in a completely different point. In fact, you, your team and the working product will be trying to catch up... with the past. > [!Note] > Don't limit your thinking to depths of ideas. Don't attach thoughts to time characteristics. Past ∞ Present ∞ Future. Time doesn't exist.