## Definition of Product Positioning Product positioning refers to the process of strategically positioning a product in the mind of the consumer to create a unique image or identity and is an essential part of [[Product Management]] because it helps to ensure that the product is perceived in the most favorable way by the [[Product Target Audience]]. It involves creating a value proposition that differentiates a product from its competitors, as well as developing and executing a [[Communication Strategy]] to build awareness and [[Customer Loyalty]] among target audiences. It also involves using a variety of marketing tools, such as advertising, public relations, and [[Product Pricing]], to reinforce the positioning in the minds of the target consumers. ## Product Positioning Examples