## Definition of The Value Maturity Matrix The Maturity-Value Matrix is a framework used to assess the current state of a business or product and determine the best course of action to maximize its potential. The matrix is divided into four quadrants, each representing a different combination of maturity and value: - High Maturity, Low Value; - High Maturity, High Value; - Low Maturity, Low Value; - and Low Maturity, High Value. ![[Pasted image 20230509171842.png]] ## How to use The Value Maturity Matrix ### High Maturity, Low Value The top left quadrant of the Maturity-Value Matrix is labeled “High Maturity, Low Value” and represents businesses or products that are well-established but are not generating much value. These businesses or products may be in need of a new strategy or direction to increase their value. To increase the value, the business or product needs to focus on developing new strategies or directions. This could include introducing new products or services, expanding into new markets, or developing new marketing strategies. ### High Maturity, High Value The top right quadrant is labeled “High Maturity, High Value” and represents businesses or products that have been successful and are generating a high level of value. These businesses or products may need to focus on maintaining their success or expanding their reach. To maintain or increase the value, the business or product needs to focus on sustaining its success. This could include focusing on [[Customer Retention]], improving [[Customer Service]], or expanding into new markets. ### Low Maturity, Low Value The bottom left quadrant is labeled “Low Maturity, Low Value” and represents businesses or products that are new and not generating much value. These businesses or products may need to focus on increasing their maturity and value. To increase the value, the business or product needs to focus on increasing its maturity. This could include developing a business plan, establishing a customer base, or developing a marketing strategy. ### Low Maturity, High Value The bottom right quadrant is labeled “Low Maturity, High Value” and represents businesses or products that are new but are generating a high level of value. These businesses or products may need to focus on increasing their maturity while maintaining their value. To maintain or increase the value, the business or product needs to focus on increasing its maturity. This could include developing a business plan, establishing a customer base, or developing a marketing strategy.