Prioritize product features in [[Product Management]] is the process of selecting which features of a product should be developed and released first. This process is generally carried out by the [[product team]] and involves researching [[Customer Needs]], analyzing the competitive landscape, and evaluating the [[Product Development/Product Roadmap/Product Roadmap]]. The goal of feature prioritization is to ensure that the product team is focusing on the features that will deliver the most value to the customer and the business. This is accomplished by breaking down the features into smaller components and assigning each a score based on its importance to the customer and its impact on the business. The highest scoring features are then prioritized at the top of the product roadmap and development resources are allocated accordingly.