## Definition of Buy a Feature Framework Buy a Feature Framework is a product management technique that helps in prioritizing features based on the customer's willingness to pay. This framework is used to identify the most valuable features of a product and prioritize them based on the revenue potential. ## How Buy a Feature Framework Works The concept behind this framework is to ask customers to buy features they want to see in a product, and the features that receive the most "investment" are prioritized for development. The Buy a Feature Framework involves a facilitated workshop where customers are given a set of features that they can purchase with a hypothetical budget. The price for each feature is based on the estimated cost of development, and customers can use their budget to purchase the features they want to see most in the product. The features that receive the most investment are prioritized for development. This framework provides a way to prioritize features based on the customer's willingness to pay, which is a more reliable indicator of value than other prioritization techniques. It also helps in creating a shared understanding of the product's value among stakeholders, including customers, product managers, and development teams.