## Definition of AARRR Framework AARRR is an [[Product Framework]] acronym that stands for Acquisition, Activation, Retention, Referral, and [[Revenue]] used for [[Customer Engagement]] and [[User Retention]] growing. It is a [[product strategy]] framework developed by [[Dave McClure]] that is used to measure and track the success of products and [[Product Management]]. AARRR helps product managers to identify key areas of focus in order to maximize the overall success of their product. ## How AARRR Framework works - Awareness is the process of reaching users. - Acquisition is the process of attracting and [[User Acquisition]] - Activation is the process of engaging users - [[User Retention]] is the process of keeping users engaged. - [[Revenue]] is the process of monetizing the product. - [[Referral Mechanics]] is the process of engaging existing users to refer the product to others ![[Pasted image 20230319172830.png]] AARRR provides product managers with a comprehensive view of the user journey and helps them to develop strategies to increase user engagement, drive revenue, and achieve success.