## Definiton of Product Planning Product planning is the process of strategically mapping out the [[product development]] and management of a product or service with the goal of delivering maximum [[Customer Value]]. It involves researching [[Customer Needs]] and market trends, developing a [[Product Development/Product Roadmap/Product Roadmap]], and setting product goals and objectives. The product plan should include detailed information on [product features](), [[Product Pricing]], and marketing strategies that will help the product reach its objectives.