The goal of an [[Minimum Viable Product (MVP)]] is to test your riskiest [[Product Ideas & Hypotesis]]. If the assumption does not prove to be true, you should not be investing further efforts into developing, iterating, and scaling the MVP. The goal of an [[Minimum Marketable Product (MMP)]] is to test the product's buying potential. An MMP is a verified MVP with at least one [[Product Value]] proposition that appeals to your target audience enough to put on the market and sell it for money. The goal of an [[Minimum Lovable Product (MLP)]] is to form and develop a user habit of solving their problem(s) through your product. An MLP successfully solves user problems based on a verified MVP, takes money for it based on an MMP, and does it in a beautiful/speedy/reliable way thanks to an MLP. It's only at the MLP stage that users become emotionally attached to the product and starts talking about it to others. And that's the stage when you can start beautifying, optimizing, and start [[Product Scaling]]. Each stage and transition to the next one is only possible after the successful achievement of the goals of the previous one. > [!NOTE] > Evolution and [[Product Lifecycle]]: MVP → MMP → MLP