## Definition of Monthly Active Users MAU (Monthly Active Users) is a [[Product Metric]] used to measure the number of users that are actively engaging with a product on a monthly basis. This metric is typically used to gauge a product’s popularity. ## Monthly Active Users Formula & Calculation The formula for calculating MAU is: MAU = (Unique Users in a Month) / (Total Number of Users) * 100 For example, if a product had 500 unique users in a month and the total number of users was 1,000 then the MAU would be: MAU = (500 Unique Users in a Month) / (1,000 Total Number of Users) * 100 = 50% ## How to Increase Monthly Active Users Increasing MAUs is crucial for driving growth, expanding your user base, and maximizing the impact of your product. In this article, we will explore effective strategies that product managers can employ to boost monthly active users and propel their products to new heights. ### 1. Enhance User Onboarding and Activation The onboarding experience is a critical stage for capturing the interest and engagement of users. Streamline the onboarding process by providing a seamless and intuitive user interface, clear instructions, and helpful tooltips. Guide users through the initial setup and ensure they understand how to navigate and utilize the core features of your product. By making it easy for users to get started and experience value quickly, you increase the chances of them becoming monthly active users. ### 2. Drive User Engagement and Retention Engaging users and retaining their interest is essential for increasing monthly active users. Implement features that encourage regular usage and provide value to users over time. Leverage personalized recommendations, notifications, or gamification elements like achievements and leaderboards to motivate users to engage with your product regularly. Regularly analyze [[User Behavior]] and engagement metrics to understand patterns and optimize the user experience. Experiment with different features and content to identify what resonates most with your audience and keeps them coming back. ### 3. Leverage Referral Programs and Social Sharing Harness the power of word-of-mouth and social sharing to expand your user base and increase monthly active users. Implement [[Referral Mechanics]] that incentivize users to invite others to join your product. Offer rewards or discounts for successful referrals. Encourage users to share their positive experiences on social media platforms and provide easy-to-use sharing features within your product. By leveraging the networks and trust of existing users, you can attract new users and drive higher engagement. ### 4. Optimize Performance and Reliability Users expect products that perform well and offer a reliable experience. Invest in optimizing your product's performance by reducing loading times, eliminating bugs and glitches, and enhancing scalability. Continuously monitor and improve the performance of your product to ensure a smooth user experience. By providing a fast and reliable product, you build trust and loyalty, increasing the likelihood of users becoming monthly active users. ### 5. Implement Personalization and Customization Tailoring the user experience to individual preferences and needs can significantly boost monthly active users. Leverage user data and analytics to understand user segments and their specific requirements. Implement personalization features such as personalized content recommendations, customizable interfaces, or adaptive user flows. By delivering a tailored experience, users are more likely to find ongoing value in your product and engage with it on a monthly basis. ### 6. Gather and Act on User Feedback Listening to user feedback is crucial for product improvement and user satisfaction. Implement feedback mechanisms such as surveys, in-app feedback forms, or user forums to gather insights directly from your users. Regularly analyze the feedback and identify recurring themes or [[Customer Pain Points]]. Prioritize and act on user feedback to show your commitment to meeting user needs and continuously enhancing the product. By addressing user concerns and incorporating their suggestions, you foster user loyalty and increase monthly active users. ### 7. Leverage Data-Driven Insights and Iterative Improvements Utilize data analytics to gain deep insights into user behavior, preferences, and conversion funnels. Identify areas where users drop off or fail to engage and make data-driven decisions to optimize user flows and remove friction points. Continuously iterate and improve your product based on data insights, A/B testing, and experimentation. By leveraging data-driven insights, you can refine the user experience, enhance value delivery, and ultimately increase monthly active users.