## Definition of Product Insights Product Insights is a powerful tool for product managers to help them make data-driven decisions. It provides valuable insights on product performance, customer behavior, [[Customer Feedback]], and more. Product Insights can help product managers identify user trends, recognize opportunities for optimization, and quickly respond to changes in the market. By leveraging the data-driven insights provided by Product Insights, product managers can develop a comprehensive understanding of their product, its users, and the competitive landscape. This understanding can be used to inform [product strategy]() and create successful products that are tailored to the needs of their customers. ## 6 Steps to Research Customer Insights 1. Identify and define the research objectives. Consider what you are trying to achieve with this research and what type of customer insights you are looking for. 2. Define the target audience. It is important to consider not only factors such as age/gender/geo but the main – customer problem. To do this, consider the types of channels your target audience uses, such as social media, competotors products, or websites. Analyze what they talking about and try to design the audience problem portrait. Understanding the problem sources and reasons also will move you closer to the possible right solutions in the next stages ([[Minimum Viable Product (MVP)]] ). 3. Develop customer research questions. Here is the useful list of questions: - What are the main challenges and pain points experienced by our target future customers? - How we can verify that pain actuality? - How often do our target customers challenges that pain points? - What are the pain-killer (competentives products) that our target customers uses at current time? - What are the main benefits that our target customers are looking for when using current market products or services? - How they satisfied with current market products or services? 4. Gather data from internal and external sources. Look at the competitors customer feedback channels, public market research or surveys, and analytics to collect meaningful data. 5. Use the insights from your data analysis to create typical customer personas profiles. Don't focus on that too closely, remember about the main reason of everything in the business – CUSTOMER PAINS, not it profiles. 7.Additional, use customer interviews to validate the insights you have found and identified. You can use questions from #3 and transform it personally for each customer segment. ## 21 Sources of Customer Insights Here is the list of easy-check sources to gain deeper insight into the [[Customer Needs]]. ![[telegram-cloud-photo-size-1-5739893993906481085-y.jpg]] ### Own Product Area - Support Tickets from [[Customer Service]] Team. - [[Customer Feedback]]. - [[Customer Development]] results. - Blog Comments and other UGC. - Insights from social accounts discussions. - Internal product search requests from the users. - Adv. Google Search Keywords included product name. - Own [[Product Metric]]. - A/B-testing Results. ### The Society Insight Channels - Twitter Search + Hashtags. - Reddit/Quora or other web2 forums. - ProductHunt or other specific platforms. - Focus Groups Interview. ### The Market Insight Channels - Contributor: website, support team, seo-ranking, and social accounts. - Industrial confs or other events. - [[Market Research]] reports. - Market Research platforms. - 3-rd party data sellers. - Forecasts by Google Trends & Google Keywords Planner. - ChatGPT.